Free marketing templates for food and beverage founders
Plan like a big brand. Without the big-brand meetings.
You’re running a food or beverage brand, so you’re short on time and long on to-do lists. These are the four templates we reach for first when we step in as your part-time head of marketing (fractional CMO). Built from years of big-brand food and beverage planning, trimmed down for founders. Free to download. No email needed.
The templates
Each comes as a PDF to print and a Word file to fill in. Examples use a fictional brand.
Agency briefing template
Give your agency one clear brief, so you get the work you asked for (and pay for it once).
Download PDF – Agency briefing template Download Word – Agency briefing template
Situation assessment
An honest look at where your brand stands today: market, shelf, consumer, competitors.
Download PDF – Situation assessment Download Word – Situation assessment
One-year marketing plan
A one-year plan on a few pages: objectives, budget, calendar and the numbers you’ll track.
Download PDF – One-year marketing plan Download Word – One-year marketing plan
Strategic house
Your strategy on one page: where you’re going, how you’ll get there, and what holds it all up.
Download PDF – Strategic house Download Word – Strategic house
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Want a wingman to fill them in with you?
Templates help. A second pair of eyes helps more.