Strategic house template: your brand strategy on one page
Your strategy on one page: where you're going, how you'll get there, and what holds it all up. Built from the planning Mathieu did at Kraft, McDonald's and Hershey, trimmed down for founders. Free, as a PDF and a Word file. No email needed.
By Mathieu, founder of Birds Marketing Wingmen. 21 years in food and beverage marketing, at Kraft, McDonald's and Hershey.
What it’s for
Use it when your team, your agency or your investors each describe the strategy differently. One page everyone can read in two minutes.
What’s inside
- Vision (roof): where are we going, long term?
- Ambition (3 to 5 years): what does winning look like?
- Pillars 1 to 3, plus an optional fourth
- Enablers: people, tools, data, money
- Foundation (values): how we behave, always
- A worked example (fictional) and a quick check
How to use it
Draft it alone, then test it with your team. If someone can't say how their work fits a pillar, the house needs work, or the work does.
Download
Download PDF – Strategic house template Download Word – Strategic house template
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