Situation assessment template for consumer brands
An honest look at where your brand stands today: market, shelf, consumer, competitors. It's the first thing we do when we start with a founder. Free, as a PDF and a Word file. No email needed.
By Mathieu, founder of Birds Marketing Wingmen. 21 years in food and beverage marketing, at Kraft, McDonald's and Hershey.
What it’s for
Use it before you set goals or a budget. It puts what you know, and what you're guessing, in one place, so the plan starts from the facts.
What’s inside
- Market
- Category
- Consumer and shopper
- Competitors
- Channels and distribution
- Brand health
- Product, price, place, promotion
- Strengths, weaknesses, opportunities, threats
- Resources
- Key issues
How to use it
Give yourself an afternoon. Write what you know, and mark anything you're guessing. Those guesses are your first research list.
Download
Download PDF – Situation assessment template Download Word – Situation assessment template
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