One-year marketing plan template for consumer brands
A one-year plan on a few pages: objectives, budget, calendar and the numbers you'll track. Built from the planning Mathieu did at Kraft, McDonald's and Hershey, trimmed down for founders. Free, as a PDF and a Word file. No email needed.
By Mathieu, founder of Birds Marketing Wingmen. 21 years in food and beverage marketing, at Kraft, McDonald's and Hershey.
What it’s for
Use it once a year, and check it every quarter. It turns your strategy into what happens, when, and what it costs.
What’s inside
- Objectives
- Target
- Positioning
- Strategies
- Tactics by channel
- Calendar, month by month
- Budget
- Key numbers and review rhythm
- Risks and plan B
How to use it
Start from your situation assessment and strategic house. Keep it to a few pages. If an activity doesn't serve an objective, cut it.
Download
Download PDF – One-year marketing plan template Download Word – One-year marketing plan template
Related templates
Situation assessment
An honest look at where your brand stands today: market, shelf, consumer, competitors.
See the template – Situation assessment
Download PDF – Situation assessment Download Word – Situation assessment
Strategic house
Your strategy on one page: where you’re going, how you’ll get there, and what holds it all up.
See the template – Strategic house
Download PDF – Strategic house Download Word – Strategic house
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