Agency briefing template for consumer brand founders
Give your agency one clear brief, so you get the work you asked for (and pay for it once). This is the brief we write before any agency, designer or freelancer starts work. Free, as a PDF and a Word file. No email needed.
By Mathieu, founder of Birds Marketing Wingmen. 21 years in food and beverage marketing, at Kraft, McDonald's and Hershey.
What it’s for
Use it before you ask anyone for a quote or a creative idea. One page that says what you need, who it's for, what success looks like, the budget and the deadline. A clear brief means fewer rounds of changes.
What’s inside
- Project name and owner
- Objective
- Brand
- Audience
- Channels
- Retail and trade context
- Seasonality and timing
- Budget
- Deliverables
- Success measures
- Mandatories and legal
- Approvals
How to use it
Fill it in yourself first. Share it with the agency and ask them to play it back to you in their own words. If their version doesn't match yours, fix the brief before any work starts.
Download
Download PDF – Agency briefing template Download Word – Agency briefing template
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